‘Put the ‘Person’ in Personalization in Five Steps’ – ‘MarketingProfs’ Blog
Roz Lemieux says, “In an era when the average consumer is bombarded with thousands of marketing messages per day, personalization has become a key way to break through the noise.
And consumers are asking for it: 75% say they prefer personalized offers (Aberdeen Group), and 61% say they’re even willing to give up a degree of privacy to enable personalization (Compass Intelligence) on a continuous basis.
Marketers who are not yet paying attention to the consumer preference for personalization are carelessly leaving money on the table. Personalized emails generate up to six times higher revenue per email than non-personalized emails, according to Experian Marketing Services’ 2013 Study. And that’s just one channel of communication“.
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