‘When to Separate Social Media Marketing from Social CRM’ – Tweak Your Biz
Sumita says, “Using social media to market a brand can be tricky, and it only gets more complicated when social CRMenters the picture. Once a social media presence has been established, there’s a good chance that customers will start using it as a way to reach out with their problems, questions, or concerns.
Before long, the social media channels that were meant to market and brand your company turn into a platform for social CRM”.
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