Tiffany Monhollon says, “Have you ever been so overwhelmed with running your business that you barely have time to do the very minimum when it comes to staying up with what’s new in marketing and managing vendors? Sometimes it’s so easy to get caught up in the day-to-day that you overlook a critical aspect of marketing — measuring your return on investment (ROI).

Here are five signs you might just need a system to track your marketing ROI so you can make sure you’re getting the most out of your investment.

1. You don’t know what matters — or why — on your marketing reports

If it seems like an advanced degree would be helpful when trying to make sense of your marketing results, you’re not alone. Making sense of all the numbers (and terms) in marketing measurement can be complex, and it’s easy to focus on vanity metrics and get distracted from the numbers that really matter“.

5 Signs You Need to Start Tracking Marketing ROI

‘Entrepreneur’ Blog