‘Digital Marketing: What is a 21st century brand?’ – MarketingSherpa Blog
Daniel Beulah says, “What is a brand?
Specifically, what is a brand in the 21st century, when we have the ability to converse directly with our customers?
Is it a product, a culture, a destination, service or ingredient? Or is it something more metaphysical? Steven Jones said in his book, Brand Like a Rockstar, that,
Brands are so much bigger than business, logos, names and locations. Brands go deeper, beneath the visible surface and exist in the mind. Brands are essentially perceptions and emotions. They are feelings and associations that come from interacting with a product or service.
A brand in the 21st century exists in the feelings customers get when they interact with a company’s product. It is a direct reflection of that company’s culture”.
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