Sumita says, “It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process.

Micro Conversion – Your Smart Website Conversion Technique

Checking the progress at the initial stage of business always yields better results. And micro conversion helps you to measure such progress and accomplish your other goals. They are complete conversions of secondary actions that are important to your visitors and are indicators of potential intent or intent to purchase. Each steps of micro conversion brings your visitors close to the final purchase”.

Micro Conversions: An eCommerce Technique to Boost Conversion Rate

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