Neil Patel says, “Engagement! Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. Engagement is one area in which content marketing is more art than science.

Even though there are no formulas to predict engagement, there are patterns of success. Here are five things you should add to every blog post to increase engagement.

But first, what is engagement? Since engagement is the whole point of this article, it’s important to define terms. Many of the how-to articles on online engagement simply gloss over the missing definition of engagement. If it’s so important (and most content marketers agree that it is), then what is engagement?”.

5 Engagement-Driven Elements You Should Add To Every Blog Post

Content Marketing Institute

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