Katie Oakes says, “In a recent webinar, two of our strategic experts discussed some of the most important “behaviors of the successful” that they’ve observed among today’s leading marketers. The presentation covered the future of the marketing landscape, offering tips and recommendations for brands looking to improve their marketing programs.

Their observations:

  1. Cross-channel marketing will finally start to mature
  2. Marketers will become more customer-centric
  3. Contextual messages will get the TLC they deserve
  4. Personalization will be the top priority
  5. Marketers will “keep it real” with content
  6. Mobile will no longer be the black sheep
  7. Social will finally bring in the big bucks”.

What’s next? Contextual messages force marketers to ‘get right or get left’

‘Experian Marketing Forward’ Blog

Sharing is caring