Tim Ash says, “Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they feel, and then justify that decision with what seems like a consciously balanced weighing of pros and cons.

Savvy marketers know that establishing an emotional connection with their visitors and/or creating a strong feeling of desire or pain (or other emotion) can be a powerful weapon in the conversion arsenal.

Surprisingly, many marketers still don’t fully understand just how much feeling (and how little logic) goes into the average purchase decision. As a result, they create websites that present very compelling reasons why a customer should choose to do business with them – and then wonder why they haven’t achieved the success expected”.

7 Ways To Use Emotion To Drive Conversions

Marketing Land

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