Erin Hogg says, “Starting with its long-running infomercial campaigns, Total Gym Fitness began to see less people dialing in and more people coming to its website. With this shift, the marketing team needed a way to translate the Total Gym phone experience to its website, allowing customers to make informed purchasing decisions.

Learn how Total Gym leveraged online live chat to meet the needs of customers and answer questions at critical points in the conversion funnel. Along with yielding 39% of Total Gym’s online orders, live chat and related automated online engagement has proven to be an asset for understanding customer motivation and evaluating”.

Web Optimization: Live chat yields 39% of Total Gym Fitness’ online orders

MarketingSherpa

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