‘Tumblr takes aim at serious writers with ‘big’ update’ – ‘Mashable’
JP Mangalindan says, “Tumblr began rolling out a major update on Wednesday that makes it more appealing to serious writers.
While the blogging service remains hugely popular, with 420 million active users and 220 million blogs, many of its posts are only bits of text and media — abbreviated flotsam and jetsam — including celebrity quotes, animated GIFs, dog photos and so on.
But the latest Tumblr update cleans up its overall look, and introduces new tools, including a text editor that puts a heavy emphasis on writing. “Whatever you want to write — simple things, flashy things, handsome things, trashy things — now you can write the hell out of it,” the company wrote in a post“.
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