Jessica Celenza says, “You’ve probably heard time and time again about the concept of testing and optimization (a.k.a conversion rate optimization or CRO). But if you’re not quite sure what it means, that’s okay.

Optimization refers to the process of improving your marketing efforts in order to maximize your desired business outcome. In other words, it’s all about testing and refining your marketing tactics to ensure they’re delivering the best results possible.

How effective is it, you wonder? Accordingly to Optimizely, SaaS companies saw a 17 percent increase in customer engagement after optimizing their websites. As for ecommerce businesses, they saw a 21 percent increase in revenue. And that’s only a small glimpse into the possible benefits.

So what does that mean for you and your business?

Improving tactics such as content, visuals and headlines, allows you to better communicate with your audience”.

How To Run Quick & Easy Tests To Optimize Your Marketing

Aweber Blog

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