‘Don’t Look Now, But Deep Linking Just Got Hot’ – ‘ReadWrite’
Lauren Orsini says, “Suppose the only way to get to this article—yes, the one you’re reading—was to first visit readwrite.com and then trust that you could locate it using the site’s navigation tools. Odds are good that you’d be somewhere else right now.
Instead, you probably followed a link shared on Twitter, passed along in email or even displayed here on ReadWrite. That “deep link” made it possible for you to zip right to this page, the same way you can visit just about anywhere on the Web with a single click. Deep links make the Web what it is; they’re so deeply ingrained in our online understanding that we take them for granted.
At least on the desktop, that is. Mobile is a different story. Most mobile apps live in their own silos, and offer no way to directly access photos, stories, messages and other information to which they control access. Instead of letting you tap through to a relevant page, mobile links generally direct you to the app’s own home page—leaving you to search around the app, often in vain, for whatever you’re really looking for”.
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