‘Email Marketing: Cart abandonment campaign sees a 400% revenue boost over previous campaign’ – MarketingSherpa Case Study

Courtney Eckerle says, “Lifestyle and furniture online brand Dot & Bo switched ESPs and began setting up a closer relationship between the marketing team and testing. They began by tweaking an existing cart abandonment campaign.

See how the team was able to turn a focus on testing into a 400% revenue boost within that effort”.

Email Marketing: Cart abandonment campaign sees a 400% revenue boost over previous campaign

MarketingSherpa