Kara Swisher says, “Despite a promise by CEO Marissa Mayer to let Tumblr stay Tumblr when it acquired it for $1.1 billion in early 2013, several sources inside the company said Yahoo is mulling a move to more fully integrate the sales force at the microblogging site into its larger global sales organization.

What that would mean for Tumblr’s global head of brand partnerships Lee Brown or the rest of the small advertising team is unclear. But sources note that one sales force would be more efficient, especially since Mayer projected to Wall Street in Yahoo’s third-quarter earnings call that Tumblr would bring in $100 million in revenue in 2015 and also have a profitable EBITDA (a measure of profitability that takes out a lot of costs)”.

Will Yahoo Fold Tumblr Ad Sales Force Into Larger Borg, Um, Org?

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