Christopher Ratcliff says, “Or… what is the point of following eBay on any social channel?

That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace.

I understand the desire to follow most brands or retailers. Maybe you like their tone-of-voice or content. Maybe you identify with their products or like to align yourself with their lifestyle, or perhaps you’re just after latest product news or hoping for special offers.

eBay presents a different proposition from standard retailers though. How can a business that basically acts as a platform for more than 4m different sellers listing at least one item every month run a cohesive social media strategy, especially when many of its items are one-offs gone within seven days? ”.

How eBay uses social media: Tumblr, Twitter and Instagram

‘Econsultancy’ Blog

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