‘Email Marketing: Email generated revenue increased by 114% through relevant content marketing and testing campaign’ – MarketingSherpa Case Study
Courtney Eckerle says, “When HomeAdvisor rebranded itself in 2012, the marketing team was able to rescue its low deliverability rate and completely relaunch its consumer email marketing program.
With sends in spam folders across major ISPs, the team set up a strict send segment and began testing relevant content that would grow engagement. Read on to see how they were able to increase email generated revenue by 114%”.
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