MarketingExperiments team says, “What actions do you want your visitors to take on your site? What if you could influence those actions more effectively?

Although conversion metrics typically receive the majority of marketers’ attention, understanding what behavior motivates the conversion event may be even more important. For some companies, website engagement may be the most effective indicator of conversion potential that you can monitor using analytics.

In this 35 minute Web clinic, our research team will reveal three tactics proven to boost engagement on your website. This session will also include a case study demonstrating how one company tested navigation structures, which resulted in a clickthrough increase of over 35%”.

Webinar Details

Organizer: MarketingExperiments

Topic: Increasing User Engagement: How one company tested their site navigation and increased clickthrough by over 35%

Day/Date: Thursday, February 12

Time: 4.00 pm EST – Time Zone Converter

Register for webinar details.

‘Increasing User Engagement: How one company tested their site navigation and increased clickthrough by over 35%’ Webinar

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