Allison Banko says, “This week’s B2B Newsletter features a case study we originally published in August 2014 on a data-driven campaign by global risk management solutions company, Dun & Bradstreet. The article covers how D&B used data to make business decisions. Read on to find out how D&B doubled lead generation from chat, among other result metrics.

Also, attend the upcoming MarketingSherpa Email Summit 2015 on February 23-26 in Las Vegas to catch a presentation by Jacquelyn Kearns, Senior Vice President Global Digital, and Jeannine D’Allegro, Vice President, Global Leader of Digital Properties, both of Dun & Bradstreet”.

How Dun & Bradstreet’s Infrastructure Supports Data-driven Marketing Decisions

MarketingSherpa

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