Courtney Eckerle says, “Held back by a labor-intensive email service provider, the marketing team at Apollo Education Group, which provides online education to people around the world, was extremely limited in their testing capabilities.

After switching ESPs, the team was able to launch A/B tests to learn more about their customers and increase open rates by 39%”.

Email Marketing: Education group utilizes A/B testing to increase open rates by 39%

MarketingSherpa

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