Matthew Kates says, “Click and collect felt inescapable this December.

Just on my half hour walk to work I would see multiple ads for eBay’s partnership with Argos, John Lewis and Tesco promoting their click and collect services on bus stops and in shop windows.

One piece of research published in October made the bold prediction that 95% of online shoppers will use click and collect over Christmas 2014, more than double the percentage who used it in 2013.

Although the Postcode Anywhere survey of 2,400 online shoppers seemed rather optimistic, it’s a customer service trend that’s definitely worth being positive about”.

What have we learnt about click and collect this Christmas?

‘Econsultancy’ Blog

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