‘How to Get 200+ New Subscribers From 1 LinkedIn Article’ – Content Marketing Institute
Rachel Foster says, “LinkedIn’s publishing platform used to be reserved for select influencers; however, now anyone can publish articles there. But is the platform worth your time?
According to an Oktopost study, LinkedIn is the best social network for generating B2B leads. Over 80% of B2B social leads come from LinkedIn, compared with 12.73% on Twitter, and 6.73% on Facebook.
I recently decided to give LinkedIn Publisher a try to see if it would help me get more leads. After two months of building readership and tweaking my strategy, my post on How to Plan Your 2015 Content Calendar took off and appeared on LinkedIn Pulse. It has received about 3,900 views and more than 200 subscribers to my website, which is amazing considering I had only about 1,000 people in my LinkedIn network when I published the piece. These results show how well LinkedIn Publisher can get your content in front of a much wider audience”.
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