Erin Hogg says, “Starting from the ground up with a content marketing strategy is no simple undertaking. Add in a tight budget and a marketing team of one, and the challenges continue to mount.

Learn how the sole marketer at DB Squared, a business finance company, implemented an inbound marketing approach to generate new leads and brand awareness. Through optimizing site content for search and creating pieces aimed at specific buyer personas, DB Squared lifted its site pageviews 415% and unique users to the site by 310%”.

Content Marketing: 415% lift in pageviews via inbound strategy

MarketingSherpa

Sharing is caring