Shari Thurow says, “Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive user experience. My rules state that a website should be:

  • Easy to read
  • Easy to navigate
  • Easy to find
  • Consistent and clear in layout, design, and labeling
  • Quick to download

Some of these guidelines seem so obvious. In fact, some people sincerely believe that they are stupid. “OF COURSE my website is easy to read!” some developers have exclaimed to me, rolling their eyes. “I can read it!””.

How To Make User-Friendly (And Search-Engine Friendly) Scannable Content

Marketing Land

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