‘B2B Marketing in 2014: The Trends, Successes and More’ – ‘Business.com’ Blog
Ashtyn Douglas says, “For some professionals, this year came and went with monotonous familiarity to years past. Same clients, same routine meetings and same stale office coffee. But if you’re a B2B marketer, the previous 365 days were anything but repetitious.
The nature of our industry is to disrupt the conventional way of doing things, so it’s no surprise 2014 outdid 2013 with new technology, new ideas and new performance standards. Along with the launch of our new site, we’ve documented and shared each new evolving trend with you. To ring in the New Year, we’ve decided to share the highlights of B2B marketing in 2014.
The Year of Intention-Based Marketing
Business.com CEO Tony Uphoff spoke to hundreds of media executives at the 2014 Business Information & Media Summit on the significance of programmatic and ad tech. In his talk, “Future Selling in B2B Media: Yes, there is a future”, Uphoff explained that the intention-based revolution was ignited this year and the 1,300+ ad tech companies in existence are proof of the new from-to shift in digital marketing
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