Kristen Dunleavy says, “Greetings! ccording to Hiten Shah, KISSmetrics’ co-founder, growing your business without tracking your analytics is like driving a car blindfolded. Sound extreme? Maybe just a little, but he has a point. If your business uses email marketing, you owe it to yourself and to your subscribers to track your analytics.

Why use analytics?

If your goal is to grow your small business, analytics has your back. Want your emails to make you money? Analytics will tell you your ROI. You’ll glean valuable information about targeting to ensure you’re emailing the right people. And if you’ve got content woes, analytics will give you insight into the types of content your audience wants. Analytics is the key to becoming a successful marketer – and who doesn’t want that?.

Analytics 101: How to Use Analytics to Refresh Your Email Marketing

Aweber Blog

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