‘Your Content Marketing Silver Bullet: Liveblogging Events’ – TopRank Blog
Lee Oden says, “Do you attend industry conferences? Would you like to create a greater diversity of content on a regular basis without a big jump in budget? Imagine these two scenarios:
Dan looks forward to industry conferences because they provide time away from the office and give him a chance to be inspired by industry thought leaders. He also gets to network amongst peers in the industry and depending on the event city and venue, maybe he has a little fun too.
Sandy plans her conference attendance according to topics and speakers. She identifies specific speaker presentations to attend and even liveblogs them for her company blog. Sandy networks with other professionals at the event and virtually through the conference hashtag and smartphone app. She compares each day’s efforts to her plan to ensure she’s effectively learning, getting inspired and networking – all while having fun”.
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