‘Then & Now: Mobile & Email Marketing Predictions’ – StrongView Blog
Jen Capstraw says, “I love reading those articles that compare 20th century science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov’s 1964 predictions for 2014. While we’re still not colonizing the moon, Asimov was pretty spot-on in the majority of predictions, including his descriptions of some of today’s mobile technology.
Since it’s that time of year when we marketers like to start opining our predictions for the coming year, I thought it would be a fun exercise to take a look back at the mobile predictions of the past — with a focus on their implications for email marketing — before offering up a few of my own for 2015.
As it turns out, we marketers aren’t always as good at predicting the future as Isaac Asimov.
OLD PREDICTION #1: Five years ago, smartphones weren’t yet ubiquitous, but that didn’t stop us from being overly optimistic about mobile commerce. 2010 was going to be the big year for m-commerce. So was 2011. And 2012 — you get the picture“.
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