‘The Marketing Analytics Practice Is Evolving: How Can You Adapt?’ – ‘Marketing Land’ Article
Kohki Yamaguchi says, “As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive, and applies not only to marketing practice but also the practitioners.
The past few years have given rise to marketing technologists: those who are equally adept at marketing and technology. A recent study by Forrester profiled the “modern marketer” as a marketer who develops data-driven personas, employs intelligent targeting, understands the customer journey, leverages cross-channel measurement solutions, and so on.
That begs the question: If understanding and being able to leverage modern technology and concepts characterize the modern marketer, what specifically defines the modern marketing analyst?”.
Effective online advertising helps us reach our sales goals. With well-designed ads, you can persuade your audience to take action. MarTech has shared 4 tips to maximize your ad spend and protect the customer experience The MarTech team says, “Here are four ways you can make the most of your marketing budget while driving meaningful results […]
OTT advertising refers to companies’ ad placements and ad strategies to deliver their marketing message on those platforms. StackAdopt contributor Christiana Marouchos has published ‘Over-The-Top (OTT) Advertising: Complete Guide’ to help you understand OTT advertising. She says, “Simply put, OTT devices are any devices that can deliver streaming content. You’re probably already familiar with them, […]
Search Engine Journal has published ‘A Complete Guide To Mastering B2B Programmatic Advertising’. Alex Macura says, “Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like today? Programmatic marketing is now a fundamental […]
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