Erin Hogg says, “Loyalty programs are a great way to not only engage past purchasers, but also entice potential customers with personalized deals and discounts.

AutoAccessoriesGarage.com has maintained its AAG Insiders email program since 2010, but the team did not want the campaign’s success to become stagnant.

Learn how the company put its campaign in overdrive with segmented sends as well as testing and optimization to increase relevance with subscribers, achieving a more one-to-one experience for its customers. From this campaign, the team at AAG is able to attribute 5% of its online revenue back to this email campaign”.

Email Marketing: 20% average open rate for auto accessories ecommerce company

MarketingSherpa

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