Lisa Calhoun says, “In the two seconds it takes you to read this sentence, 1,000 photos have been uploaded to Instagram. Its 300 million users, as I write this, share 70 million moments every day.

As we move into 2015, agencies are in a new position.

We no longer own “the most creative content.” Actually, creative content is a commodity now. So how can agencies stand out and grow in 2015?

Traditionally, we’ve let our clients do the talking and refer us — that will stay the same. Traditionally, we’ve also let our amazing creative work do the talking — that will no longer stand. Faster technology and better access to global creative talent has so far driven down the barrier to “getting great creative” that it is in reach for almost anyone”.

7 Marketing Predictions for Agencies for 2015


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