Ginny Marvin says, “Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile ad market share globally this year, according to estimates released by eMarketer. Facebook, on the other hand, is projected to see its market share increase by nearly 11 percent. Twitter and Yahoo are also expected to post mobile ad share gains this year. (And, it bears pointing out that both Alibaba and Baidu saws significant surges in mobile ad share this year.)

There is growing concern that Google won’t be able to strike gold with ads on mobile as it did when desktops ruled. Clicks on ads seem to be slowing and the prices of those ads is falling”.

7 Challenges Facing Google With The Rise Of Native Mobile Advertising

Marketing Land

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