David Kirkpatrick says, “As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale.

This year three areas stood out — taking a customer-centric approach to marketing, the importance of having a sound content strategy and retargeting as tactic to remain relevant and create brand awareness”.

B2B Marketing: A recap of content and customer-centric marketing in 2014

MarketingSherpa

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