Erin Hogg says, “Small marketing teams with huge goals are a challenge for many email marketers. The task of increasing engagement with limited resources was a challenge HighQ, an enterprise cloud solution, faced, especially because there were no team members dedicated to email marketing.

Read this case study to learn how bringing on a dedicated marketer to own the email channel in coordination with implementing marketing automation led to a 47% average open rate, a 18% average clickthrough rate and driving more engagement from prospects”.

Marketing Automation: 2,500% email list growth for B2B cloud enterprise solution

MarketingSherpa

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