‘Website Optimization: Not testing can cost you money’ – ‘MarketingExperiments’ Blog
Jessica Lorenz says, “I’ve had some pretty terrible online shopping experiences. I’ve dealt with impossible product pages, awkwardly laid-out shopping carts and some sketchy checkout processes.
It seemed as if companies were simply allowing customers to shop online, not encouraging it — especially smaller, specialized stores.
Then came the rise of sites like Amazon and Zappos.
Today, there is no excuse not to optimizing and improvng the customer experience.
At IRCE 2014, MarketingSherpa Reporter, Allison Banko, sat down with Lisa Foreman, Marketing Conversion Manager, Nations Photo Lab, to discuss the necessity of testing”.
While many marketers find justifying brand marketing spending to be a challenge, advances in technology are making it possible for professionals to see exactly which activity is leading to ROI. Adweek is hosting a webinar ‘Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend’ on Tuesday, November 1, 2022, at 1.00 pm EDT. The […]
Cost per sale (CPS) is a business model in which an advertiser pays a commission to a publisher for each sale that is generated from a click on an ad. CPS advertising is also known as pay-per-sale (PPS) or cost per acquisition (CPA) advertising. PPCexpo has published ‘A Guide to CPS Advertising and Analyzing PPC […]
In-game advertising is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. MarTech contributor Chris Wood has published an article elaborating how marketers are preparing for the future of in-game ads. He says, “As the IAB rolls out new ad standards for gaming, marketers at brands and […]
Effective online advertising helps us reach our sales goals. With well-designed ads, you can persuade your audience to take action. MarTech has shared 4 tips to maximize your ad spend and protect the customer experience The MarTech team says, “Here are four ways you can make the most of your marketing budget while driving meaningful results […]
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