‘Website Optimization: Not testing can cost you money’ – ‘MarketingExperiments’ Blog
Jessica Lorenz says, “I’ve had some pretty terrible online shopping experiences. I’ve dealt with impossible product pages, awkwardly laid-out shopping carts and some sketchy checkout processes.
It seemed as if companies were simply allowing customers to shop online, not encouraging it — especially smaller, specialized stores.
Then came the rise of sites like Amazon and Zappos.
Today, there is no excuse not to optimizing and improvng the customer experience.
At IRCE 2014, MarketingSherpa Reporter, Allison Banko, sat down with Lisa Foreman, Marketing Conversion Manager, Nations Photo Lab, to discuss the necessity of testing”.
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