‘The Role of PR and Content Marketing in 2015’ – Content Marketing Institute
Jean Spencer says, “We just hired our first full-time PR person at Kapost. His name is Dan.
When we were hiring for the position, I remember cautiously warning each candidate we interviewed, “We’ve never really had an ‘official PR person’ on the team. Historically, it’s been our philosophy to avoid traditional marketing tactics.”
Our company is a firm believer in pure content marketing over traditional marketing. We always lumped “PR” in the “traditional marketing” bucket, so this hire broke our unadulterated code of content marketing ethics and forced us to answer this question: Are PR and content marketing mutually exclusive?”.
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