‘Web Optimization: 3 strategies to improve testing operations at your company’ – ‘MarketingExperiments’ Blog
Erin Hogg says, “In a previous blog post, we detailed how Felix + Iris, a newly launched eyewear ecommerce site, made simple tweaks to its hero unit to improve home try-on conversion 72%.
In this blog post, read about how the Felix + Iris marketing team has embraced testing, and how the team shares results throughout the company. Read on to hear more from Jon Corwin, User Experience Lead, One Click Ventures (parent company of Felix + Iris), and how his strategies achieved testing and optimization success
Step #1. Integrate testing into company culture
At One Click Ventures, the testing function exists in the marketing department.
“There is very much an iterative approach or kind of a lean methodology that One Click has taken,” Jon said”.
Web Optimization: 3 strategies to improve testing operations at your company
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