Christopher Ratcliff says, “This was going to be a rigorous test of another specific UK fashion retailer’s paid search strategy, through to landing page and eventually checkout. Essentially a complete ecommerce journey from the customer’s point of view.

But then I was bombarded with LED festooned Christmas tree jumpers, wool sweaters featuring Santa with a fake wobbly Santa belly and pullovers with Rudolph’s glowing red nose and things went dramatically off-course.

There is a very strong chance that at some point over the next couple of weeks you’ll be encouraged to wear something festive, in fact there’s even a specific day for it (Christmas Jumper Day is 12 December if you quickly need to get a holiday request form in)”.

Customer journey from search to checkout: Christmas jumper special

‘Econsultancy’ Blog

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