‘How to Know What Content Drives Traffic’ – Content Marketing Institute
Skip Besthoff says, “At least eight of every 10 pieces of content flatline when it comes to generating web traffic – often the goal of many content marketing campaigns. So, how well do your pieces of content perform? It’s possible to leverage your analytics to measure, improve content performance, and create content that drives better web traffic.
Most publishers and marketers only look at general, site-level trending graphs to see how content performs. This single measurement approach is not only misleading, but it will not work if you’re serious about improving content performance. You have to think about content performance with a decent level of granularity and precision”.
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