Damian Wolf says, “n today’s world of marketing, good and quality advertisement means literally everything. Along with availability, it represents the one key thing that separates you from the rest of your competition. Speaking of availability, the ever-growing Internet network is the main source of information about your company, and it is unthinkable that your company doesn’t have its own web site. In order to have a quality site, you will need web-hosting, and in this article, we will give you the key things you need to pay attention to, in order to avoid wasting time and money. Feel... [...]

Kristen Dunleavy says, “Greetings! ccording to Hiten Shah, KISSmetrics’ co-founder, growing your business without tracking your analytics is like driving a car blindfolded. Sound extreme? Maybe just a little, but he has a point. If your business uses email marketing, you owe it to yourself and to your subscribers to track your analytics. Why use analytics? If your goal is to grow your small business, analytics has your back. Want your emails to make you money? Analytics will tell you your ROI. You’ll glean valuable information about targeting to ensure you’re emailing the right people.... [...]

Matt Swan says, “With the end of the year fast approaching, it is time to focus our attention on the year ahead and what we can expect to see across the channel in 2015. By no means an exhaustive list, here are four trends expected to shape the industry next year. MAKING LIFE EASIER FOR AFFILIATES Affiliate marketing is a simple concept but one that is often over complicated by those working in the industry. Numerous acronyms, unintuitive interfaces and failing to adequately display program information in an easily accessible way are all contributing to this. The assumption is that affiliates... [...]

Sam Llyod says, “2015 is just around the corner (Happy New Years all!), and you know what that means – New Year’s resolutions! But, let’s resolve to do more than just lose our guts, get back into the gym and avoid the candy aisle. Let’s make some resolutions and commitments for our business’ marketing initiatives as well. After all, we all know that we need to set serious goals for more than just our bodies. We need them for business and online marketing efforts too. Because without them, you and I both know that nothing will get done. And what’s on the line? A lot. How well... [...]

Tom Masotto says, “Content marketing is a vital component of any B2B marketing strategy. Savvy marketers devote time and money to developing various types of content, including white papers, webinars, tweets and blogs, which appeal to and engage their audiences. But are marketers getting the most out of their content? Not all content is created equal, so it’s up to you to determine what will deliver the most ROI. And, while each piece serves as a way to engage with a potential lead, content ROI is maximized when it is used at the optimal stage of the buyer’s journey. White papers, for example,... [...]

B2C team says, “An RSS (Rich Site Summary) feed is a means to distribute changing web content (including blog posts, podcasts, news releases and site updates) to related sites, blogs, online publishers and feed subscribers. It allows busy people to get the information they want without having to use email, which prevents the publisher from selling or otherwise providing their contract information to other parties. Plus there’s almost no risk of malware, spam or identity theft. Users subscribe and receive content via a feed reader, which could be a browser extension or a separate program such... [...]

Shari Thurow says, “Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive user experience. My rules state that a website should be: Easy to read Easy to navigate Easy to find Consistent and clear in layout, design, and labeling Quick to download Some of these guidelines seem so obvious. In fact, some people sincerely believe that they are stupid. “OF COURSE my website is easy to read!” some developers have exclaimed to me, rolling their eyes. “I can read it!””. How To Make User-Friendly (And... [...]

Rachel Sprung says, “You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those oh-so-valuable calls-to-action that generate inbound leads. Need I say more? So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog? Maybe because, unless you’re one of the few people who actually like writing, business... [...]

Sonia Simone says, “The thing, I think, that keeps people from building successful businesses, especially online, is that business seems complicated. And it is, in the sense of having a lot of moving parts. (Which, of course, is why we work so hard to build tools that make the technical part easy.) Like anything worth doing — raising a family, building a house, growing a garden — there are a lot of small things you need to figure out how to do correctly. But arching over all of these is the Big Thing — and if you get it right, the details will tend to work themselves out”. My... [...]

Isla McKetta says, “Oh no, another year-end roundup! But before you click away, let me sell you a little on why this is the roundup you actually want to read. You see, to compile the Moz Top 10 over the last year, we probably read 50 or more articles EACH WEEK, that’s around 100 articles for every issue. We then spent innumerable hours curating and culling until we could share with you the very best of those articles in the bi-weekly Top 10. So this is not just another listicle. This article is in fact the distillation of the very best content from all over the interwebs for the past... [...]