Dave Lloyd says, “There are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started.

Marketers are influencers. Daily we’re thinking either about influencing internal teams to get things done or with prospects who can engage and convert through their marketing activity. We can thank psychology and behavioral researchers, my wife and college psychology professors among them, for providing empirical evidence to support marketing strategies. I was recently combing through my personal library and came across a few psychological principles where we search marketers can improve results by relying on old-fashioned experimental research. Although these principles aren’t new, they have a place in today’s search marketing practices. They also conveniently apply to stakeholder influence and driving organizational change”.

Search Marketing and Psychology: 4 Principles of Human Behavior to Leverage Today

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