Yuya Chen says, “The social blogging platform has added an “install app” button to its sponsored posts. What other ad formats can we expect from Tumblr in the future?

Yahoo-owned Tumblr has introduced “Tumblr Sponsored Apps,” a new mobile ad unit, to attract more ad dollars.

The new ad unit will allow app publishers to target the Tumblr community with creative sponsored posts that are designed to encourage users to download mobile apps from the iTunes App Store and Google Play through an “install app” button”.

Tumblr Expands Sponsored Capabilities With Mobile App Install Ads

ClickZ Blog

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