‘The Facebook News Feed Challenge: Learnings From #SMX Social’ – ‘Marketing Land’ Article
Pamela Parker says, “One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the social network giant seems to be constantly throttling back the reach of organic content. Must we pay? Or are there other options?
This was the focus of two different panels at the Las Vegas event, the “The New News Feed: How To Break Into Facebook’s Exclusive Neighborhood” and “Winning Strategies With Facebook Ads.” Both were especially timely, given the site’s announcement last week that it will show promotional and sales-oriented content less often starting in January”.
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