‘Marketing Technology: Alignment and project management saves $1.6 million’ – MarketingSherpa Case Study
David Kirkpatrick says, “At the enterprise level, when your company is regularly engaged in mergers and acquisitions, one challenge is bringing in all of the new teams from acquired companies, but sometimes the main company itself is diluted to the point where marketing teams aren’t really working in tandem.
This case study tackles both of these issues, while offering a blueprint for implementing a project management tool that so far ended up saving this energy company over half a million dollars each quarter this year”.
Marketing Technology: Alignment and project management saves $1.6 million
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