‘Email Marketing: Microsoft Store uses relevance to increase sends by 300% and email revenue by 600%’ – MarketingSherpa Case Study

Courtney Eckerle says, “With a legacy of separate and multiple systems used to collect limited data, it was difficult for the team at Microsoft Store to understand customers across both online and brick-and-mortar stores.

Instead of waiting for a long-term dynamic data infrastructure, the team worked within their current confines to learn more about their consumers and make the most out of the limited data to increase email revenue by 600%”.

Email Marketing: Microsoft Store uses relevance to increase sends by 300% and email revenue by 600%

MarketingSherpa