‘A Look at the Inbox: When Did Black Friday Really Start?’ – ClickZ Blog
Jim Davidson says, “Marketers seems to begin their holiday promotions earlier and earlier each year. Here’s a look at what brands are doing to prepare for Black Friday, and how early they are starting their promotions.
The trumpets blared. The bells rang. The proclamation that Black Friday had started resounded throughout the land as soon as the kids were done trick-or-treating. For better or worse, this “early start” to Black Friday and the holiday shopping season really fired up the annual debate over whether the holidays start too early.
With Thanksgiving Day falling later in the month, many marketers are struggling to maximize sales during another shortened holiday season, similar to last year. While a good number of retailers will have clever ways to stretch the mega-shopping events beyond their original 24-hour concept, it’s much easier to start promoting these themes earlier”.
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