‘Peak Google? Not Even Close’ by Aaron Wall
Wall says, “Google owns search, but are they a one trick pony?
A couple weeks ago Ben Thompson published an interesting article suggestingGoogle may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online search ads.
According to Forrester, in a couple years digital ad spend will overtake TV ad spend. In spite of the rise of sponsored content, native isn’t even broken out as a category”.
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