Erin Hogg says, “Precor, a top fitness equipment manufacturer, faced a challenge with its CRM system: it was not integrated with the lead nurturing cycle. The marketing team needed a way to identify profiles and personas for their potential customers in an attempt to leverage a holistic approach to the individual lead lifecycle.

This candidate for the MarketingSherpa Award — Reader’s Choice Email Campaign implemented automation to nurture leads more effectively by serving up the right message at the right time. Read on to learn how Precor achieved 74% increase in new leads through revamping its nurturing process”.

Marketing Automation: Precor achieves 74% lift in new leads via segmented database overhaul

MarketingSherpa

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