Josh Dreller says, “Throughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and other tag related issues.

Tag management is certainly an important part of online marketing to date, but marketers are beginning to realize that better tag management only takes advertisers and the digital marketing ecosystem so far.

Simply put, tag management is just one slice of the advertising data pie that marketers need to wrangle. Yes, tags are a crucial component for collecting web data, but your data doesn’t just live on a website, mobile website, or where JavaScript can be implemented”.

Beyond Tag Management: The Future Of Advertising Data

Marketing Land

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