Shar VanBoskirk says, “I am happy to announce the latest release of Forrester’s five-year digital marketing forecast, a data-rich tool for budgeting, benchmarking, and identifying key trends to watch as you set your 2015 strategic plan.  What you need to know:

  • US Digital marketing spend will top $100 billion in five years.  Just think about how big that is.  By 2019 in the United States, digital will be almost twice as large as it is now.  It will be about $13 billion more than television advertising, and it will count for 35% of all advertising spend.
  • Growth is healthy but not runaway.  We expect a 12% CAGR between now and 2019, which is a healthy slope, especially when considering numbers of this magnitude.  But it is worth noting that this growth isn’t skyrocketing.  Marketers 15 year look-back window allows them the experience and performance data they need to know when to invest in digital, but also when not to overspend”.

US Digital Marketing Will Pass TV In Two Years, Topping $100B by 2019

The Forrester Blog

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