A new article in SearchEngineLand reports on the new release of Google Penguin. In this article, Barry Schwartz goes through the history of the Penguin enhancements to Google’s search algorithm, This is the sixth in the series that began April 24, 2012.

This update has been eagerly awaited by sites that were harmed by the update just over a year ago. As Schwartz notes, “The publishers have been anxious because of the way Penguin works. If you’re hit by it, even if you make changes, you have to wait until the next release to see if your changes have done what Google wanted.”

Schwartz points out that there are ripple effects caused by the Penguin update. Even if your site wasn’t judged to be a Penguin violator, it could lose rank if some of the sites that link to it were considered violators. They lose credibility, and their “vote” for your site no longer carries any weight with Google so to keep your rank, you need other sites to replace them.

Read the whole article here: Google Releases Penguin 3.0 — First Penguin Update In Over A Year.

SearchEngineLand.

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